HausWitch Founder Erica Feldmann on Business, Beauty & the Commodification of the Feminine [episode 81]
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Erica Feldmann is the founder of HausWitch.
She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012.
What started as a “micro budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community-based in downtown Salem, MA. In 2019, Harper Collins published her book HausMagick: Transform Your Home with Witchcraft.
A Gemini Sun, Pisces Moon, and Scorpio Rising, Erica lives with her wife and two cats in the heart of Witch City.
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LISTEN TO HEAR:
The reclaiming of Salem, by witches, and for witches
What is HausWitch and how it came to be
Identifying with the archetype of the witch, as an act of rebellion
On running a conscious business and being a spiritual entrepreneur
Erica’s non-negotiables in home decor
The commodification of the seasons
Erica shares how the Money Witch - Jessie Susannah, has helped her in her business
Scarcity mindset and spending money on self-care and comfort
Prioritizing community
On feeling ashamed of your femininity
Empowerment from beauty and beauty products
On infighting within communities
Resisting the hegemonic narrative
How HausWitch works to influence culture and change social norms
The witch wound and not feeling witchy enough
What if you don’t connect with the archetype of the green witch?
On who gets to qualify you as a witch
Acknowledging that there is privilege in feeling safe to identify as a witch
Pushing back against forces of oppression
House witch tips and investing in aesthetics
Channeling creative energy in the home
Making your space beautiful on a budget
How the interior design industry is focused at rich folk
How the patriarchy loves to make fun of what women and feminine folks spend money on, whilst profiting from it
Tapping into your intuition
Tips for how to get started exploring and identifying with being a witch
And so much more!
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Guest Links:
Learn more about Erica’s offerings at hauswitchstore.com
Connect with Erica on Instagram @hauswitch // https://www.instagram.com/hauswitch/
Connect with Erica on Facebook https://www.facebook.com/hauswitch
Purchase the book HausMagick: Transform Your Home with Witchcraft
Connect with HausWitch on TikTok https://www.tiktok.com/@hauswitchstore
Explore the Counter Magick Cleaning Products https://www.instagram.com/counter.magick/
HausWitch Newsletter https://manage.kmail-lists.com/subscriptions/subscribe?a=TLDLut&g=U9eMuk
HausWitch at Home https://www.instagram.com/hauswitchathome/
References:
Native Land https://native-land.ca/
Salem / Witch City https://en.wikipedia.org/wiki/Salem,_Massachusetts
Salem Witch trials https://en.wikipedia.org/wiki/Salem_witch_trials
Hocus Pocus || Film https://en.wikipedia.org/wiki/Hocus_Pocus_(1993_film)
The Crucible || Film https://en.wikipedia.org/wiki/The_Crucible_(1996_film)
Silvia Federici https://en.wikipedia.org/wiki/Silvia_Federici
Cunning folk https://en.wikipedia.org/wiki/Cunning_folk
Capitalism https://en.wikipedia.org/wiki/Capitalism
Storm chasing https://en.wikipedia.org/wiki/Storm_chasing
Kelly Cutrone https://en.wikipedia.org/wiki/Kelly_Cutrone
Jackson Pollock https://en.wikipedia.org/wiki/Jackson_Pollock
Society 6 https://society6.com/
The Magician || Tarot https://en.wikipedia.org/wiki/The_Magician_(Tarot_card)
Morgan Elliot https://www.instagram.com/morgzilla28/
Winny the Witch https://www.instagram.com/p/CTmqBkhrR3f/
Jordan Awan https://www.instagram.com/jordan_awan/
Hegemonic https://en.wikipedia.org/wiki/Hegemony
Erica’s post on spending money in business https://www.instagram.com/p/CZpBlLDO35-/
Money Witch https://www.healyourfinances.com/
Episode 80 || Money Witch https://www.earthspeak.love/shows-1/money-witch-80
Money Magic: Practical and Empowering Rituals to Heal Your Finances https://www.healyourfinances.com/books.html
TSA https://en.wikipedia.org/wiki/Transportation_Security_Administration
The Craft || Film https://en.wikipedia.org/wiki/The_Craft_(film)
The Worst Witch https://en.wikipedia.org/wiki/The_Worst_Witch
Barnes and Noble https://en.wikipedia.org/wiki/Barnes_%26_Noble
Cultural appropriation https://en.wikipedia.org/wiki/Cultural_appropriation
Witches of Instagram https://www.instagram.com/explore/tags/witchesofinstagram/
HausWitch Community page https://hauswitchstore.com/blogs/community
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